HOKA [Clifton Pro] — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

Amsterdam-based Art & Creative Director working internationally across culture, lifestyle and sport. Shaping ideas from concept to production through a distinctive creative vision, a strong visual sensibility and a hands-on approach to craft and collaboration.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

HOKA [Clifton PRO]

[Brief]

Elevate the Clifton PRO among key London running communities and drive road credibility with Pinnacle Performers, delivering a competitive bleep test event to record communities' first scores on the EMEA Run It Again Leaderboard.

[Idea]

We led the UK execution of Run It Again, designing and art directing the full event world for a two-part bleep test league. Six of London's leading run clubs went head to head at the first test, then trained all summer to beat their score at a bigger, bolder second event.

[Output]

We designed and art directed both events end to end, from spatial layout to branded environment. The first bleep test set the baseline score, establishing the visual identity and event format. The second, staged at Deptford Storehouse, scaled that world up into a full branded arena, product showcase, DJ booth and podium moments, captured across stills and social-first video, and featured in specialist media including This Is Practice Mag, Sportshoes.com and Pro Direct Running.